ativardhanam अतिवर्धनम्

Definition: अतिवर्धनम् Excessive growth, increase, adding to, increasing; एतत्खलु व्यजनानिलैरति (भि) वर्धनं प्रभञ्जनस्य यदस्म- द्विधैः परिबोधनमार्यस्य K.289; cf."Carrying coals to New Castle", or"To gild refined gold, to paint the lily, ...or with taper-light the eye of Heaven to garnish is wasteful and ridiculous excess".

Dictionary: Apte
Literary Sources: